CEO - Chief Executives' Office

CEO

The Chief Executives Office

Executive Business Coach Certification Programme

Spring 2009 Dates

May 8-11

June 19 -22

July 3-6

Syllabus

'I believe the CEO 2009 programme is the most powerful tutorial programme ever assembled in UK for executive coach training. 16 acknowledged leaders in the international coaching arena - all with enormous experience of 1:1 and group coaching and supervision; and others with acclaimed books on the subjects - come together to provide what I have tried to achieve - the most comprehensive and rigorous series of executive coach training tutorials and practical sessions yet devised'.

Below we set out the syllabus, delegates, speakers, process and costs. John Webster

Training and personal study programme for :

Award of Post Graduate Certificate in Executive Business Coaching (designatory letters, PGCert Exec Coach) by Chester University. This is a University Masters level award
Membership of The National Coaching Register * See conditions below

This is phase 11 of a new UK initiative to create a training, and nationally recognised, certification programme for senior directors to qualify - in the rapidly evolving new 1: 1 coaching marketplace - as Executive Business Coaches.

Circa 90 MDs representing £35bn turnover have completed the training programme since commencement in Autumn 2002. They have helped to refine the process which is now open to all senior directors meeting the entry criteria. The 90 delegates from the foundation courses were the first in UK to have the opportunity to be professionally certified to University Post Graduate standard in Executive Business Coaching.

Attendance at the Spring 2009 training programme will be open to qualifying applicants with an optimum limit of 15 delegates. Along with the 90, they will be encouraged to join CEO National Coaching Register (CEONCR, that was launched in Autumn 2005 as the corporate brand marketing body. All NCR delegates have the opportunity to seek membership of CEONCR with options ranging from Associate status to equity based 'partnership' http://www.ceoncr.co.uk

CEONCR will be focussed on the provision of 1:1 coaching at MD level. The programme includes specialised training in coaching MDs and teams in the MBI/O (Management Buy In/Out) marketplace so that the coaching role can, if desired, be part of a portfolio that includes non executive directorships.

Programme Entry Credentials.

As CEO’s initiative is breaking completely new ground and is UK market leading, revisions to the programme and its concepts are being made progressively. Currently entry into the NCR programme is open as follows :

Founder membership. Open to Managing Directors with minimum 10 years experience of 200+ employees and £30m turnover with exceptional PROFIT GENERATION RECORD. They qualify for founder membership of The National Coaching Register and the term ‘Lead Coach’. By completing all parts of the training programme and submitting a successful Learning Portfolio to the Chester University they can obtain the qualification of ‘Post Graduate Executive Business Coach’ and right to use the designatory letters PGCert Exec Coach
Affiliate membership. Open to Senior directors or Partners in significant professional businesses like law, accountancy, coaching, consultancy etc with minimum 10 years board experience; or demonstrably experienced coaches already working at board level for at least three years. They qualify for Affiliate membership of The National Coaching Register and the term Affiliate Coach. They receive the qualification ‘Post Graduate Executive Business Coach’ and right (on completing all parts of the training programme and submitting a successful Learning Portfolio approved by Chester University) to use the designatory letters PGCert Exec Coach

Qualification Procedure to obtain the Post Graduate Certificate

All entrants must complete:

The 12 day residential coach training programme in 3 modules each of 4 days (6 weekdays and 6 weekend days).
The additional study set out in the syllabus that involves :

A reading list of circa 8 specialised books
3 coaching assignments each of three days commitment
Submission of a Learning Portfolio to Chester University for Award of a Post Graduate Certificate in Executive Coaching

Owing to the accelerated format of the NCR programme, one delegate completed and submitted their Portfolio to the Post Graduate Certificate Award standard within 6 weeks of completing the 12 day tutorial phase

Note. Delegates have the option of continued study to achieve Diploma, Masters and Doctorate Awards in Executive Business Coaching.

Attendance List Autumn 2002 - Spring 2006

Name	Title	Company/Sector	Turnover

David Scotland	President	Allied Domecq Wines & Spirits	£500m
Peter Dickson	Chairman	Yates plc	£150m
Mike McKenzie	MD	Scottish & Newcastle Division	£1bill
Peter Thompson	MD	ecommerce	£100m
Peter Everett	MD	Electronics	£20m
Gerry Rogers	MD	Building Materials	£10m
David Garth	Chairman	Fmcg manufacture	£10m
Miles Protter	MD	Executive Coaching
Adrian Reeve	VP	Chemicals manufacture	£500m
Barrie Gardner	MD	Food Manufacture	£60m
Peter Buckingham	MD	Airlines	£1 billion
Tom Preston	MD	Commodity import/export	£60m
James Scouller	MD	Interior Design Equipment	£30m
Roberto Ascoli	MD	Fmcg manufacture	£1.5 billion
Naren Nanda	HR Director	Home & Personal Care	£30 billion
Ajay Khaitan	Chairman	Mining Conglomerate	£200m
Peter Ryding	Chairman	Video Arts
Derek Wilson	Chairman	Food manufacture	£60m
Neil Hufton	CEO	Home & Personal Care	£400m
Allan Caven	MD	Search & Selection
Bill Sheils	CEO	B2B Telecoms	£60m
Chris Ogden	MD	Management Consultancy
John Jessop	CEO	Electronic Publishing	£450m
Keith Stott	CEO	Food manufacture	£150m
Alex Evans	Chairman	Book Publishing	£12m
Jenni Sivertsen	MD	Commodities	£300m
Rod Leefe	Chairman	Search & Selection	£15m
Anne Pasquier	Country Manager	Search & Selection	£30m
Alastair Blackburn	MD	IT	£100m
Trevor Mawhinney	MD	RSA Financial Services	£500m
Terry Richardson	MD	Boots Pharmaceuticals	£100m
Dave Kane	MD	Electrical procurement	£300m
Adrian Northcott	MD	Manufacturing	£30m
Philip Parker	Portfolio Chairman	Electronics, Oil, Retail	£50m
Rod Scribbins	CEO	Halfords	£500m
Antonio Werneck	VP Latin America	Reckitt Benckiser	£1bn
Joe Imrie	Hd of Buying	Waitrose	£2bn
Richard Flaye	Portfolio Chairman	B2B, Publishing, Medical, IT	£50m
Tom Fremantle	Dep MD	Engineering	£50m
Karen Moir	HR Director	Britannia B Soc	£3bn
Piers Copham	Strategy Director	Taylor Woodrow	£1bn
Russell Ford	MD	Iceland plc	£1bn
Brian Minchin	MD	IT Consultancy
Jeff Chandra	CEO	NHS	£1bn
David Kelham	MD	Drinks Search & Selection
Tracey Pepper	MD	Water Services	£1bn
Rian van Alphen	Comm Director	Banking Ecommerce	£500m
Kate Twaddell	MD	Food/beverages	£20m
Trevor Brocklebank	MD	IT	£6m
Neil Jenner	Global Cat Dir	Pharmaceuticals	£1bn
Mandy Wearne	Exec Dir	NHS	£2bn
Richard Slingsby	MD	Building Mats & Construction	£100m
Chris Hutt	Chairman	Managed Public Houses	£70m
Rob Westcott	Group CIO	Auto Finance	£500m
Peter Legg	HR Dir	Food manufacturing	£500m
Mark Jamieson	Director	Estate Agency	£400m
Tim Polkinhorne	MD	Purchasing/Logistics	£15m
Magnus Spence	European CEO	Financial Research	£2m
Tim Roberts	Tutor	Chester University
David Somerville	Principal	Psychology
Mandy Wearne	Exec Director	Health Authority	£3bn
John Suffolk	MD	IT	£20bn
Richard Fifield	MD	Corporate Finance	£80m
Michael Smith	Principal	Search & Selection	£1m
Michael Faust	MD	Travel	£400m
Michael Winslow	Global SupChn Dir	Construction/real estate	$500m
Will Pugh	Divisional Head	Global retail brands	£50m
Chris Burton	Euro Sales Dir	Mars Inc	£10bn
Brian Guest	CEO	Insurance	£500m
David Learmond	HR Director	lobal fmcg	£500m
Simon Smith	Talent Director	Shell	£50bn
Dennis Lewis	Chairman	Global Supply Chain	£20bn
Carolyn Stanton	Barrister	Law
Colin Davie	HR Director	Global fmcg	£20bn
Paul Hooper Keely	FD	Facilities Management	£30m
Anne Truelove	CEO	Food processing	£400m
Cecile Buckenmeyer	Alumni Coordinator	Manchester Business School
Bill Twibill	Divisional GMgr	IBM	£40m
Helen Sykes	Marketing Director	Asset Management	£500m
Lord Tom Sawyer	Portfolio Director	financial services, trade unions
David Griffiths	Partner	Legal services
John Best	CEO	Energy
Glyn Fussell	Director	Charity
Annelie Green	MD	Coaching
Paul Haslam	Ops Director	Retail
Adrienne Percival	Director	Drinks
Jeremy Hamer	Portfolio chairman	Food, software, fashion,
Tom Saxlund	MD	Leisure
Simon Hawkins	MD	Private Equity
Keith Haisman	MD	Financial services

Observers
Alex Shinder		HSBC Investment Bank
Sir David White		Portfolio Chairman
Sebastian McKinley		Kleinwort Capital
David Goldstone		Osprey Clark Search & Selection
Beverley Stone		Life Coach & Psychotherapist
Catherine Wall		Barclays Private Equity
Hilary Meyrick		Cazenove Private Equity
Rupert Bell		Sandaire Private Equity
Utz Rieff		Pacific Institute
Mark Boxall		Company Director
Tony Keen		Company Director
Matt French		Company Director
Michael Slack		Company Director
Jim Leach		REACH
Chris Wilkins		CEO
John Melo		MD
Caroline Plumb		MD
Alison Edmonds		Director Career Management
Ian Laird		MD
John Culverhouse		HR Director
Lindsay Stratton		MD
Neil Anderson		MD
Trevor Robson		MD
Adrian Foulkes		MD
Phil Smith		MD

Spring 2009 Brief Agenda

(Note. Not all sessions will necessarily be in the sequence shewn which varies with evolving delegate progress and needs

Text Box: MODULE 1: The Executive Coaching Process Dates: Friday May 8 – Monday May11 2009 (4 days)

Presenters: John Webster, Sir John Whitmore, Sir John Allison

Day 1	0900	Coaching at MD Level John Webster Programme objectives overview Pairs/Triad coaching structure Overview of psychological concepts and principles Questioning/listening/rapport How the mind processes; the Conscious and Unconscious mind. Millers 7 – 9 Imprinting change Discomfort of change The CEO coaching process and typical session structure
	1030	Coffee
	1045	Triad session 1
	1145	Forum feedback session
	1230	Lunch
	1300	Coaching at MD Level John Webster Session 1 Coaching Checklist introduction Elements of the coaching relationship Twin’ coaching model. The coach’s role and positioning The thinking process, habit patterns, beliefs Suspended Solutions/judgements; responsibility Importance of Sensory acuity/rapport Linguistics, Echoing/interpretation Ask not tell Drill to fundamentals Skilled questioning/listening. Use of silence Options and choices Action planning Wheel of Life
	1430	Triad session 2
	1530	Coffee
	1600	Triad session 2 contd
	1630	Forum feedback
	1730	End
Day 2	0830 to 1800	Performance coaching and the GROW model Sir John Whitmore
Day 3	0830 to 1630 1630 to 1800	Coaching at MD Level John Webster Programme objectives Market perception of coaching from its evolution. Comparisons with mentoring, life coaching, psychotherapy, counselling The NCR training structure. Checklists and reference Papers. Reading lists. Sources of tools and techniques The Chester University Registration Process for award of a Post Graduate Certificate in Executive Coaching Detailed Overview of the 106 tools and techniques to be learned in the 12 days What next? A recent NCR graduates view on set up and marketing of a coaching business Sir John Allison
Day 4	0830 to 1800	Coaching at MD Level John Webster How change is achieved in a coaching relationship The CEO coaching model – overview Personality Assessment (PAF) A simple tool to assist identification of client characteristics for matching and rapport PAF Case history Group exercise and forum feedback Life patterns and inner voice exercise. Pairs coaching session Case history No 1.

Text Box: MODULE 2: The Executive Coach’s Toolkit Dates: Friday June 19 - Monday June 22 2009 (4 days)

Presenters: John Webster, Kim Morgan, Nancy Kline, Karen Moir

Day 5	0900 to 1015 1030	Coaching at MD level John Webster Forum review of module 1; delegates lead topics; Q&A Coaching Tools from NLP and the Psychologists Toolkit Kim Morgan Rapport and matching Personal/Business Profiles Values Beliefs Perceptual Positions
	1030	Coffee
	1045	Coaching Tools from NLP and the Psychologists Toolkit Kim Morgan How the Mind operates through the 5 senses Sensory preferencing of input/processing. Millers 7-9 rule Unconscious processing systems, beliefs and behaviours Generalisms, deletions, distortions, précis language, limiting beliefs, blindspots Coach work at unconscious level The coach’s process through client led change
	1230	Lunch
	1300	Limiting beliefs/blindspots. Triad session
	1400	Forum feedback
	1430	Belief change
	1530	Coffee
	1600	Belief Change. Pairs session.
	1715	Forum feedback
Day 6	0830 to 1730	Coaching Tools from NLP and the Psychologists Toolkit Kim Morgan Where NLP fits into coaching Sensory awareness/acuity Know How Anchoring Timelines

Day 7	0830 to 1300 1345 to 1600 1630 to 1730	Coaching Tools from NLP and the Psychologists Toolkit Kim Morgan Cascading a coaching culture into an organisation Karen Moir Coaching Tools from NLP and the Psychologists Toolkit Kim Morgan
Day 8	0830 to 1730	Listening and the power of silence in the coaching process Nancy Kline

Text Box: MODULE 3: Putting It Altogether

Dates: Friday July 3 - Monday July 6 2009 (4 days)

Presenters: John Webster, Derek Wilson, John Leary-Joyce, Prof Colin Feltham,

Richard Fifield

Day 9
	0900 to 1130	A Gestalt Approach to Coaching John Leary-Joyce
	1030	Coffee
	1130	Set up and development of a coaching business. Team & group coaching Derek Wilson
	1330	Lunch
	1400 to 1730	Origins of current coaching concepts. Harvard referencing guidelines from psychology and psychotherapy Demonstrations of different coaching models based on different psychotherapeutic models Prof Colin Feltham

Day 10	0800	The Academy of Executive Coaching model John Leary Joyce
	1015	Coffee
	1030	The Academy of Executive Coaching model John Leary Joyce
	1230	Lunch
	1300	Tips and tools 5 yrs after NCR graduation Derek Wilson
	1530 to 1730	Case history session led by John Leary Joyce

Day 11	0830	The CEO Executive Coaching process Financial planning Checklist John Webster
	1000	Coffee
	10.30	Coaching the corporate financiers viewpoint Richard Fifield
	1245	Lunch
	1330	Guest speaker awaiting confirmation
	1500	Coffee
	1520	The CEO Executive Coaching Checklist process Profit & Loss Improvement. An intensive checklist based examination of the clients business with focus on serious profit improvement John Webster

Day 12	0830 to 1300	Putting it all Together Set-up and Marketing of a new Coaching Business John Webster
	1345 to 1500	Putting it all together John Webster Career coaching Development planning Checklist Network planning Checklist
	1500 to 1600	Closing forum John Webster Review of entire programme and 106 concepts/tools and techniques. Open forum format with delegate leading topics

Course Presenters	Note Not all speakers and times are confirmed at time of going to print. CEO reserves the right to vary speakers and times to fit the changing circumstances that are inevitable with senior executives and international speakers.
John Webster	Founder of CEO. A former financial services CEO with 10 years experience of coaching up to FTSE 100 Chairman level. John has completed more than 10 years research and studying to Masters Level in Psychology, Psychotherapy and Hypnotherapy. More than 1000 directors have been through John’s training and coaching programmes. At any time he is 1:1 coach to circa 50 Chairmen/CEOs and MDs of well-known companies. He pioneered the training in UK of MDs in the MBI/O marketplace resulting in CEO organising the UK’s leading 1 and 3 day Workshops and Seminars for the past 6 years. John is a former Daily Telegraph ‘Financial Innovator of the Year’ and was co author of the IOD publication ‘Keys to MBI Success’ He was Non Executive Chairman of the School of Coaching, UKs oldest dedicated coach training organisation, founded and led by Myles Downey until its merger with JMJ Associates in 2008
Sir John Whitmore	Founder Partner with Olympians David Hemery and David Whittaker, of Performance Consultants. Team and individual performance coaches in commerce, sport and industry. Creator of the GROW coaching model. Author of several books on coaching including ‘Coaching for Performance’. Joint Chairman, The European Mentoring & Coaching Association
Kim Morgan	Founder MD of Barefoot Coaching, The Coaching Circle and Next Generation. 20 years experience as a life coach, counsellor and therapist. Springboard and Relate certified trainer, NLP Practitioner, and Member of the National Council of Psychotherapy. A skilled 1:1 life coach and group trainer whose clients range from senior government/company directors to lone parents. Contributor to magazines and radio presenter on coaching. Pioneered the launch of University certified coach training with the Barefoot coach training programme to Post Graduate Certificate award level. Over 200 coaches have been trained by Kim. External tutor of Chester University. Expert Mentor/Supervisor on creation of the NCR programme syllabus
Nancy Kline	Author of the book 'Time to think'. Internationally renowned pioneer and tutor in advanced coaching skills
Karen Moir	HR Director Britannia Building Society. Delegate on NCR programme Spring 2004
Richard Fifield	Director, Corporate Finance & Managing Director, Tenon Outsourcing (Division of Tenon Group plc). Richard has held a number of positions since qualifying as a chartered accountant both in and outside the ‘profession’. These include FD, HRD, Head of Consultancy and Business Coach. In Nov 2000 the Practice where Richard was an equity partner was sold to Tenon plc.
John Leary Joyce	CEO of The Academy of Executive Coaching. Gestalt tutor and coach trainer with more than 30 years experience in psychotherapy, counselling and coaching.
Derek Wilson	NCR graduate from 2003. Portfolio Chairman of several businesses and Associate Executive Coach with Thomas Preston & Associates. A Council Member of the Institute of Directors.


Professor Colin Feltham	Author of 20 books including “Handbook of Counselling and Psychotherapy” PhD, M Theol, MSc, Pg Diploma Counselling, PGCE. Fellow of the British Association of Counselling & Psychotherapy and of the Royal Society of Arts. He is a Senior Registered Practitioner with BACP and lead tutor at Sheffield Hallam University.


Sir John Allison	Former Air Chief Marshall RAF responsible for UK air and sea defences. Member of the Royal Household. President of the Private Pilots Association. Founder of Armorial Coaching.

General

Note. CEO reserves the right to make changes in speaker times and dates to meet international availability. Some regular speakers on the programme are not yet confirmed.
Delegates undertake to treat all papers and DELEGATE DETAILS as scrupulously confidential so as to recognise the sensitivities of delegates often holding senior positions in publicly quoted plcs.
Delegates work extensively in triads rotating roles as coach, client and observer throughout the ten residential days.
Extensive delegate manuals are provided which include detailed Checklists on every phase of the process.
An extensive reading list is provided which is required reading as part of qualification.
As part of the qualification process, each delegate has to complete three coaching assignments, each of three days, that may come by introduction from within the group, or from their own contacts.
Venture Capitalists are invited as observers to gain understanding of this new market resource.
Qualifying candidates may be eligible for membership of the CEO National Coaching Register (CEONCR) with access to its confidential website for exchange of information and opportunities and continued training. The website will be structured so that delegates may print off parts of it as a sales brochure for their own marketing. (www.ceoncr.co.uk)

Venue

Weekdays: CEO. Aston Hall, Aston on Trent, Derbys DE722DE,

Weekdays: The Hilton Hotel, East Midlands Airport, Junction 24, M1, Derbys DE 74 2YW

FEES

Fees are payable in advance* (Personal rates – where the delegate pays the fee personally. Corporate rates are where the fee is paid by the delegates company).

	Personal	Corporate
Module 1	£2,350	£3,250
Module 2	£2,200	£3,250
Module 3	£2,200	£3,250

University College Post Graduate Registration and Award fee £1,500

All fees are subject to VAT at prevailing rates

Fees do not include overnight accommodation

* Early payment discount

The full fees of £6,750 Private or £9,750 Corporate are reduced to £5,950 and £8,950 + VAT respectively where a non-refundable deposit of £3,000 + VAT is received by CEO by August 31 2009, and the full balance is paid before September 30 2009.

Instalment payment

Delegates may choose to pay the module fees in instalments, not less than 28 days before each module – subject to a 5% surcharge.

Day Observers

Directors, and others with special interest in observing the evolution of this executive coaching initiative may attend at a fee of £250 + VAT per day. 50% of this is offset against the full programme fee if, within 6 months, the Observer joins the coach training programme. One day is also credited towards the 12 day qualification period. Observers receive non confidential/copyrighted copies of the presentation papers relevant to their day.

RESERVATIONS

Interested directors should complete the following Registration of Interest Form which has no commitment. A CV should be attached

CEO will contact interested parties and, where they have not met before, arrange an initial meeting of circa 2 hours. Thereafter, if both sides wish to proceed, the director will be asked to complete a formal Reservation Form and pay the non refundable deposit of £3,000 + VAT

Day 1

Day 4

Day 10

Day 11

Day 12